FFS presented freezers to 4 women in Impian Baiduri. The ladies were selected based on videos they produced to promote their home-based food businesses and on their performance at 3 training sessions organised by FFS in collaboration with the BAC education group. Apart from hands-on culinary skills training, the women were also taught basic financial skills as well as digital marketing. The freezers are to help the women with their food businesses, giving them the ability to manage food supply through offering frozen products.
FFS then took the opportunity to brainstorm the way forward with 12 women demonstrating the highest commitment to wanting to improve their businesses.
A group comprising FFS and the women was formed with the objective of exploring marketing opportunities. The group decided on the name “Baiduri Kitchen” for this initiative.
